There’s never a bad time to review your messaging and go back to basics.
When is a ‘PR crisis’ not a crisis? When ‘PR’ hasn’t been involved.
If you don’t have all the information to hand, you can’t always make the right decision.
Complex project communications? Think Apollo 13.
Who do you turn to when a crisis hits?
Why you should always have an answer ready – even if it’s for something you can’t solve.
Even when it’s not a slow news day, there will always be someone prepared to drop themselves in it through lack of foresight.